ROOFING SERVICES
Metro Milwaukee’s Trusted Choice for High-Quality Roofing Services
Professional Installation in Just One Day for Most Roofs!
Beautiful
Many colors are available including affordable designer options.
Durable
With our skills, your roof will last longer than the average roof.
Affordable
We respect your budget; about 50% of our customers choose our financing options.
What to Expect During Our Visit
We set aside a full hour for all of our visits just in case your roof has some special challenges as well as to answer any questions that you have. After we assess your roof, we’ll make our recommendations. Sometimes our assessment tells you that you don’t yet have to do a roof if there are still a few years left on it. If that’s the case, we’ll tell you. Contact one of the top roofing companies Southeastern WI has to offer today!
No Shortcuts, No Regrets
Your most important decisions are made before our installers even arrive.
We take the time to design a comprehensive roofing system that improves both efficiency and durability — not just today, but for decades to come.
Unlike many contractors chasing cosmetic trends like black roofs that absorb heat and fail faster, we focus on smart, sustainable, and long-lasting solutions designed for your home and Wisconsin’s climate.
Every roof we install includes:
Improved ventilation for better efficiency and longer roof life
Metal valley flashings for superior water protection
Custom flashings for soil pipes based on the specific type you have
Wisconsin-style chimney flashings designed for our climate’s challenges
Six feet of high-temperature ice and water membrane along the eaves to protect against ice damming
Your flashings should last as long as your roof — and ours do.
We don’t just install shingles; we build full roofing systems that outlast the trends.
Fast doesn’t mean rushed.
Our one-day installation process is built on careful planning, the right equipment, and experienced crews — not shortcuts. Here’s how we do it:
Aerial surveys
Our one-day installation process is built on careful planning, the right equipment, and experienced crews — not shortcuts. Here’s how we do it:
Precise material staging
We create a full materials list and stage everything ahead of time — no last-minute runs to the supply yard.
Roof loading
Whenever possible, we boom shingle bundles directly onto the roof to save hours of manual labor.
Equiptor efficiency
Our Equiptor allows the crew to strip old shingles faster and cleaner by catching debris immediately.
Crew sizing
We assign enough trained installers to handle tear-off, installation, and cleanup — all in a single day for most homes.
Over-ordering
We bring extra materials so work doesn’t stop if we need a few more shingles or supplies.
For most homes, that means you leave in the morning — and come home to a brand-new, finished roof by evening.
Bigger, steeper, or more complex roofs may take longer, but our goal is always the same: Deliver outstanding results with as little disruption to your life as possible.
THE MILWAUKEE ROOFING SYSTEM
Roofing is one of the most important investments you can make. It pays to do it right the first time. When you hire one of the most reliable roofing companies in southeastern Wisconsin, here's what you can expect:
Full evaluation and analysis of your roofing needs including an aerial survey to assure proper measurements (no ballpark estimates that result in higher charges after work has already started).
Total tear-off followed by deck assessment to assure we have a proper surface on which to build, and replacement of rotten wood.
Starter strips with adhesive that helps prevent winds of up to 130 MPH tearing off your shingles.
2 layers (6 feet) of ice/water rubberized barrier to prevent ice damming. The same rubberized barrier is also used in all valleys of your roof (where two pieces of roof come together) to reduce the chance for leak through in high water volume areas of your roof.
Durable synthetic deck protection systems. We never use only felt paper because quality underlayments can mean the difference between a roof that will last 10 years or a roof that can last 50 years.
Architectural shingles — your choice of a good, a better, or a best shingle. Metal roof options are also available.
Venting: We offer both active ventilation and passive ventilation. After assessing your home, we recommend the best type of ventilation that will work for your roof. This could be a ridge vent, slant back vents, pod vents, or active ventilation like a solar vent or turbine vent.
Built for Wisconsin Weather
Wisconsin’s brutal winters and freeze-thaw cycles destroy poorly built roofs. We build your roof to handle the worst weather — for decades, not just years.
Wisconsin’s winters are no joke.
Frequent freeze-thaw cycles can cause water to back up behind clogged gutters and trapped ice — leading to serious leaks, rotted wood, and expensive interior damage.
Ice damming happens when snow melts from roof heat, then refreezes at the edges.
Without proper protection, water gets trapped under your shingles and forces its way into your home.
We can’t stop Wisconsin’s harsh weather, but we can protect your home against it.
Every roof we build includes:
Improved attic ventilation to keep attic temperatures consistent and reduce snowmelt
Six feet of high-temperature, rubberized ice and water membrane along eaves — creating a critical barrier where ice dams usually form
Our system works together to prevent ice buildup, stop leaks before they start, and safeguard your home season after season.
Smarter Roofing Through Better Ventilation
Great roofs aren’t just about shingles — they’re about the systems underneath.
Ventilation is one of the most important factors in how long your roof will last — and how comfortable and efficient your home will be.
As a ventilation-certified contractor, we go beyond surface fixes.
We design customized ventilation systems that:
Extend the life of your roof by preventing trapped moisture
Lower your energy bills by reducing your reliance on air conditioning
Improve winter protection by venting out warm, moist air that causes ice problems
Different homes need different ventilation strategies.
We’ll assess your intake and exhaust setup and explain whether active or passive ventilation — or a combination — is best for your structure.
When ventilation is done right:
Your attic stays dry and cool
Your shingles last longer
Your house stays more comfortable year-round
You spend less on heating and cooling
Real Results:
One of our most complex projects involved a home with over 30 roof facets and vaulted curves — a ventilation challenge few contractors would touch. Today, it has the best-performing and best-looking roof in the neighborhood — and it’s built to last.
Protecting Your Home During Installation
We treat your home like it’s our own.
A new roof shouldn’t mean damaged siding, crushed landscaping, or dangerous debris left behind.
We take extra steps to protect your property from start to finish:
Equiptor debris management: Whenever possible, we use our specialized Equiptor system to catch old shingles and debris before they hit your siding, windows, or plants.
Magnetic nail sweeps: After the job is complete, we run a full magnetic sweep to collect nails and sharp debris — roofs can shed up to 20,000 nails, and we take finding them seriously.
Full cleanup and haul-away: All roofing materials, old shingles, and job-related debris are removed from your property.
Cleanup is included in every project — no extra charges, no surprises.
You deserve a roofing experience that’s safe, respectful, and hassle-free. That’s exactly what we deliver.
What Our Clients Say
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Homeowner Tips for Roofing — Be Prepared
Deciding to get your roof replaced is no small decision these days. With the cost of shingles more than doubling in the last several years, replacing your roof can be a major commitment to your home. So what do you need to do? What should you expect from your contractor and what are realistic expectations? How can you prepare for your roof being replaced? The first thing you need to understand is that your existing roof likely has thousands of nails in it. When your shingles …
Ice Damming — Coping with the Problem
Ice damming is becoming an increasing problem as freeze/thaw cycles have become more common throughout the winter. As a child I remember it getting cold in the fall and thawing in the spring. Now it is common to see several freezes and thaws in just one month. This can cause major problems. To understand the problem of ice damming you must understand what causes it. Ice damming is essentially a pile up of ice which typically starts as ice melts off of a warm roof and runs dow…